Horticulture Business Case and Marketing Strategy

Overview

Media Release

Business Case and Marketing Strategy

Discussion

On behalf of the North Peace Economic Development Commission (NPEDC), we are pleased to release the results of the Horticulture Business Case and Marketing Strategy. 

The findings are available for viewing under the business case tab.  In addition, a print copy is available for pick up in either the Fort St. John office or Dawson Creek office. If you wish to have a copy mailed to you please contact the PRRD Office.

The North Peace region is British Columbia’s sleeping giant with respect to horticulture. The region is centrally located in the province’s largest area of agricultural land, comprising close to 30 percent of all Agricultural Land Reserve (ALR) land in British Columbia. This is almost three times the ALR area of the Lower Mainland, Okanagan and Vancouver Island combined.  While these areas are synonymous with British Columbia food and ornamental plant production, the North Peace region’s horticultural tradition is unsung.

For the last four months the economic development consulting firm, EcoTactix, has worked with the North Peace Economic Development Commission to create a business case and marketing strategy assessing the commercial viability of the horticulture sector in the region. 

Business Case Reveals Immense Horticulture Potential of
North Peace Region and Strategy for Economic Growth

FORT ST. JOHN, British Columbia, September 29, 2017 – The North Peace Economic Development Commission (NPEDC) released the findings of its horticulture sector business case and marketing strategy this week, revealing the great work already occurring in the region, as well as the untapped potential for growth, investment and increased food security.

For the past four months, economic development consulting firm EcoTactix worked with the Commission to formulate an evidence-based business case assessing the commercial viability of the sector. The project engaged horticulture stakeholders in the region to identify opportunities and challenges and recommend specific initiatives to support growth of the horticulture sector throughout the North Peace, as well as improve food security in the region.

Read full media release here.

 

The Horticulture Business Case and Marketing Strategy has been finalized. You can download a PDF here, or can pick up a printed copy in either the Fort St. John office or Dawson Creek office.

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